Posted by Marie Presti on 2/2/2015

All In a Day’s Work: Solving Real-Life, Real Estate Problems for Our Clients Case Study: A client reluctantly follows our advice and hires a staging company and her condominium goes from nice to knockout, fetching a higher price than she thought possible. Problem: Our client had beautiful furniture and a nice aesthetic, but on my first walk-through of her Watertown condominium, I knew we could do a better job of playing up its assets and downplaying its weaknesses. Sellers often think that hiring a staging company is expensive, but it can be very affordable, while greatly increasing the value of a property. Solution: With a few inexpensive (and no-expense) changes, the two-floor condo dazzled. For example, the stager moved many of the plants from the jungle-like sunroom into other rooms, highlighting the sunroom’s attributes while adding green to the rest of the home. A small master bathroom seemed bigger once the brown shower curtain and towels were swapped out for white ones. And adding a few accessory pillows to the master bedroom really made it pop.

[caption id="attachment_507" align="aligncenter" width="435" caption="Sunroom looks bigger with staging"][/caption]

All told, the seller spent about $500 on the staging, which increased the value of her condominium by many times that. All in a Day’s Work: Solving Real-Life, Real Estate Problems for our Clients is a monthly feature brought to you by Presti Realty Group. Our agents specialize in luxury homes, rehabilitations, multi-families and condominiums in urban, suburban and exurban areas throughout the Greater Boston area. Presti Realty Group lead Marie Presti is now a Certified Negotiation Expert. For more information, visit http://www.PrestiRealtyGroup.com